About Us

What The HTTP? No, seriously!

“What The HTTP?” is a speckled love-child of Jordan and Kieanna-McCloud Robinson. We create unique apparel with somewhat ambiguous designs that are meant to resonate with techies, artists and media professionals everywhere.

Coming from the dynamic backgrounds of design, development, film, and fashion photography, we have many real-life experiences to inspire us. Our aim is to marry these different worlds into a unique, blurred fashion-style that helps industry professionals identify their individual voice and styles through apparel.

The original idea was to create shirts based on Jordan’s experiences in the tech field, thus the tagline "IT Apparel"  but that was just the bass line. We now focus on subtle hints of ambiguity with hopes to inspire a little humor, camaraderie and funny moments of confusion with everyone.

Thus the name, “What The HTTP?”